Your blog reaches the people searching for it. Your LinkedIn post reaches the people who don't know they need it yet. Ghostpen extracts the strongest position from your article and puts it in front of your network — in your voice, not a summary of a summary.
Try it Free →Illustrative workflow example
Input
"1,200-word blog post: 'Why most B2B landing pages fail on first impressions.' Four core arguments backed by conversion data and UX research. Analytical, authoritative tone."
Output — LinkedIn Post
"Most B2B landing pages fail for the same reason: they explain features before they eliminate doubt."
Bold claim opener · 3 supporting points distilled from the blog · open question close · link to full post
Illustrative example. Actual output varies based on blog content and Voice DNA™ profile.
Drop in the URL of a published post or paste the body text directly. Ghostpen reads the full article to identify the core argument worth broadcasting.
Choose the angle: distil to the single sharpest claim with supporting evidence, build a 'hot take' post from the most provocative insight, or write a brief personal reflection that links to the full piece. LinkedIn rewards specificity over summary.
Blog writing is structured: intro, H2s, supporting paragraphs, conclusion. LinkedIn writing is stack-based: hook, value points, close. Voice DNA™ doesn't just reformat — it translates your editorial voice into the register that earns LinkedIn engagement. Same person. Different surface.
LinkedIn posts live or die on the first line. Content Score™ scores Hook Strength for every post — flagging weak openers before they cost you impressions.
Yes. Voice DNA™ captures the register of each surface separately. It learns from your existing blog writing and from your existing LinkedIn posts — building two distinct profiles that share the same underlying voice identity. The transformation moves your ideas from one register to the other without making them sound like someone else wrote the LinkedIn version.
How Voice DNA™ works →LinkedIn's algorithm collapses reach on posts that don't immediately earn engagement. A weak first line is a reach penalty. Content Score™ weights Hook Strength heavily for LinkedIn posts and gives you an explicit score and rewrite suggestion before the post goes live.
About Content Score™ →More from the repurpose engine
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