Your newsletter subscribers opted in. LinkedIn followers haven't found you yet. Every issue you publish is an opportunity to reach them — if you take the best idea and put it in front of the feed. Ghostpen does the extraction and the rewrite.
Try it Free →Illustrative workflow example
Input
"Newsletter issue: 'What I got wrong about audience building in year one.' 5-section issue. Main section: a 350-word reflection on why chasing follower counts was the wrong metric and what replaced it."
Output — LinkedIn Post
"I spent nine months optimising for the wrong number. Here's the one I track instead."
Hook + 3 supporting points distilled from the newsletter section + open question close + optional link to full issue
Illustrative example. Actual output varies based on newsletter content and Voice DNA™ profile.
Upload the issue text or drop in a web archive URL. Ghostpen reads the full issue and identifies the section or insight with the strongest LinkedIn potential — not necessarily the main piece, but the one that will perform on the feed.
Pick the insight you want to broadcast, or let Ghostpen surface the candidate with the most LinkedIn-native potential. The goal is a post that stands alone and earns engagement even if someone hasn't read the full newsletter.
Newsletter writing is intimate and earned — you're writing to subscribers who trust you. LinkedIn writing is public-facing and must earn attention in a feed. Voice DNA™ knows the difference: it sharpens the opening, compresses the value delivery, and adapts the close for a comment-driving question — all while maintaining the same underlying voice identity.
LinkedIn posts are scored heavily on Hook Strength. The difference between 200 and 2,000 impressions is usually the first line. Content Score™ tells you if you have it before you post.
It's not a problem — it's the design. Voice DNA™ models each surface separately. Your newsletter register is one profile. Your LinkedIn register is another. Both share the same underlying identity — your ideas, your reasoning patterns, your linguistic fingerprint — but are tuned differently for the context. When you transform a newsletter section into a LinkedIn post, the output comes from the LinkedIn profile, not the newsletter one.
How Voice DNA™ works →The LinkedIn algorithm decides in the first milliseconds whether a post is worth amplifying — and so do your readers. Hook Strength is the primary Content Score™ signal for LinkedIn posts. If the score is below 75, you'll know exactly what needs to change before the post goes out.
About Content Score™ →More from the repurpose engine
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