Ghostpen extracts the strongest position from your webinar and builds a LinkedIn post that earns reach from people who weren't in the room — in your authoritative professional voice.
Try it Free →Illustrative workflow example
Webinar recording
“Scaling Your B2B Pipeline in 2026”
67-minute session with 140 attendees. Most responded to the segment on ICP refinement and why broad targeting is the most expensive mistake in outbound.
Generated LinkedIn post
The most expensive mistake in B2B outbound isn't what you're saying. It's who you're saying it to.
Hook leads with the counter-intuitive claim from the ICP segment. Body unpacks the refinement framework in tight paragraphs. Close invites comment without a hard ask.
Illustrative example. Actual output varies based on webinar content and Voice DNA™ profile.
Video, audio, or transcript — Ghostpen processes the source and identifies the moments that will translate best to LinkedIn: key claims, counter-intuitive statements, and practical takeaways.
Great LinkedIn posts make one point well. Ghostpen surfaces the sharpest, most actionable insight from your webinar and builds the post architecture around it — not a listicle of everything you covered.
Your webinar presenting voice and your LinkedIn voice are both you — but LinkedIn demands a more direct, written-word authority. Voice DNA™ models your LinkedIn register separately from your presenting register and generates in the right one.
LinkedIn posts succeed or stall in the first two lines. Content Score™ evaluates Hook Strength first — giving you a score and the reasoning. Target 75+ before posting.
Webinar recap posts tell people what happened. Authority posts give people a position to agree or argue with. Voice DNA™ models your LinkedIn register — the one that makes your professional network stop and read — separately from your presenting voice. The output isn't “here's what I covered.” It's “here's what I think.”
The post gives your webinar a distribution channel that works even after the live event is over.
Content Score™ — Hook Strength and Clarity weighted
LinkedIn posts drawn from webinars often have too much context and not enough claim. Content Score™ evaluates Hook Strength and Clarity as primary dimensions — checking that the post makes a clear argument within the first two lines and maintains it throughout. Target 75+ before publishing.
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