All repurpose workflowsYouTube → LinkedIn Post

Your video has the thinking. LinkedIn is where your audience acts on it.

Ghostpen extracts the strongest position from your video and builds a LinkedIn post around it — hook, argument, close — in the authoritative register your professional audience expects.

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Illustrative workflow example

YouTube video

“How I Built My Agency to $1M Without a Sales Team”

38-minute walkthrough covering positioning, referral-first strategy, and the decision to never hire a dedicated sales rep — letting the work do the selling instead.

Generated LinkedIn post

I built an agency to $1M without a single cold outreach. Here's the only thing that worked.

Hook anchors the counter-intuitive claim. Body unpacks the positioning strategy in 4 short paragraphs. Close invites connection without a hard ask.

Illustrative example. Actual output varies based on video content and Voice DNA™ profile.

How the transformation works

1

Upload your video or paste the URL

Ghostpen transcribes and analyses the video — identifying the strongest argument, key moments, and quotable statements that translate to LinkedIn.

2

Define the LinkedIn angle

A video covers territory. A LinkedIn post makes a claim. Ghostpen identifies the sharpest position in your video and structures the post around it — hook, body, close.

3

Voice DNA™ anchoring

Your LinkedIn voice is more formal and authoritative than your on-camera energy. Voice DNA™ models both registers separately — your speaking self and your LinkedIn self — and generates in the platform-appropriate one.

4

Hook Strength scoring

LinkedIn posts succeed or stall in the first two lines. Content Score™ evaluates Hook Strength as the primary dimension and gives you a score before you post. Target 75+ before publishing.

Won't LinkedIn posts just sound like video captions?

Video captions tell people what's in a video. LinkedIn posts give people a reason to think. Voice DNA™ models your LinkedIn register — the slightly higher formality, the first-person authority, the line breaks that work on the platform — separately from your on-camera energy. You're the same person. The surface is different. The output reflects that.

The post doesn't replace the video. It brings in the audience that wouldn't have found the video on their own.

CS

Content Score™ — Hook Strength weighted for LinkedIn

LinkedIn's algorithm rewards posts that stop the scroll in the first two lines. Content Score™ evaluates Hook Strength as the primary dimension for LinkedIn posts. Target 75+ before publishing — the score includes the reasoning, not just the number.

Your video is already the content. LinkedIn is the distribution.

Free plan available. No credit card. Turn your next video into a post today.

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